Search Engine Optimization, often abbreviated as SEO is a pretty new and vital internet marketing concept. By definition, it is simply the processes involved in enhancing a website’s visibility on search engines like Google, Yahoo, Bing, among others. It is worthy to note that SEO is geared towards achieving organic searches and should not be confused with PPC.
Here is a simpler way of understanding SEO. If you search a particular keyword on any search engine, you expect to see hundreds of similar results on the search engine results pages (SERPs). These results are arranged with regards to what website is more relevant to the keyword. It is through SEO that your business will appear on the first page of the search results. Like earlier said, SEO involves several plans of actions. It encompasses technical and creative aspects to drive traffic to your website and most importantly, to improve your rankings.
SEO doesn’t start from when you engage an SEO agency. Technically, search engines crawl through your website’s architecture to parse data and code in order to give the most appropriate search results. You need to first build a formidable and strong website architecture. This provides a clear navigation that will help search engines index your site easily. A good website will also offer better user experience and that’s why Google is giving so much attention nowadays to user experience factors like page speed and mobile optimization. For this reason, it is important for website owners to start thinking about SEO right from their web development stage.
Another important thing you need to know about SEO is that it is dynamic and changes very fast. This is one of the reasons why you need to hire the right SEO specialists, preferably an agency. Your SEO specialist should keep abreast with all changes in Google’s algorithm, semantic natural language search, AMP technology and so on.